Utility Discounters
Deregulated energy and what it means to you

De·regu·lation (n). - To free from regulation, especially to remove government regulations from: deregulate the energy industry.

In 1999 the Texas Legislature passed Senate Bill 7, which creates competition in the sale of electricity in Texas. This allows customers to choose from the many retail electric providers, allowing them to shop for the best possible rate.

Retail Electric Providers (REP) are companies that buy electricity directly from the power plants and deliver that power to you.

This does not change how you receive your electricity. The energy is still delivered to you by the same regulated transmission and distribution facilities that serve you now. The same lines that are in your neighborhood will still be used.

This creates competition that results in these key changes.

  • First, your bills will come from a different provider offering a better rate.
  • Second, the customer service level will rise in order to keep you as a client.
  • Third, cleaner air in Texas.

The price to beat

Senate Bill 7 also included a standard rate known as "the price to beat." They established this rate by taking the average bundled residential and industrial rates as of January 1, 1999 and reduced them by 6%. This is the rate in which competitors strive to beat.

The bill also included these consumer protections:

  • Protection against service disconnection
  • Flexible billing options and easy to read bills
  • Offer 10% reduction for low-income Texans
  • Requires power plants to reduce harmful emissions and increase their generating power capacity by using renewable resources like the sun and wind power.

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